Google Ads: How to use them
Introduction Google Ads are an integral part of digital marketing in the modern era. Google Ads is Google’s online advertising program allowing businesses to effectively promote their products and services. Through Google Ads, online advertisements can be...
Data: What is it?
Introduction Data represents unorganized information that undergoes processing to become meaningful and useful. In data science, we categorize data into three main types: structured, semi-structured, and unstructured. Most individuals unfamiliar with computer science...Artificial Intelligence: An introduction
Introduction Computer scientists recognize artificial intelligence as a crucial branch of their field. AI encompasses the development of systems that mimic tasks associated with human intelligence. This field aims to create machines that can perform functions...Introduction to A/B testing
An A/B test is an online experiment with two variants and a random 50% split of users between two variants to determine the better-performing option. An A/B test contains a description of the variants and past performance. A/B tests can be conducted in Google Ads...