Introduction to A/B testing
An A/B test is an online experiment with two variants and a random 50% split of users between two variants to determine the better-performing option. An A/B test contains a description of the variants and past performance. A/B tests can be conducted in Google Ads...
Analyzing data from Google Ads and Google Analytics
Google Ads was introduced in a previous blog post titled Introduction to Google Ads by Alexander Dalessi. Global Site Tagging Global site tagging is used to obtain data from all Google products and services. This involves copying and pasting code into the head section...
Introduction to Google Ads
Introduction Google Ads are an integral part of digital marketing in the modern era. Google Ads is Google’s online advertising program. Through Google Ads, online ads can be created to reach people exactly when they’re interested in the products and...
Introduction to search engines
Introduction to search engines This article is meant to serve as a brief introduction to search engines. A search engine is software that locates information on a search query. A search engine has three main processes: crawling, indexing, and serving. Crawling is the...