Introduction to Digital Marketing

Introduction to Digital Marketing

Introduction to Digital Marketing Digital marketing involves marketing goals through online channels such as email and social media to support and advance business objectives. Digital Marketing has multiple touchpoints(awareness, consideration, conversion, and...
The Marketing Funnel

The Marketing Funnel

One of the first topics discussed in Google’s Assess for Success: Marketing Analytics and Measurement Coursera course is the marketing funnel. The marketing funnel is a visual representation of the process through which a potential customer becomes a loyal...
Digital Marketing terminology (part 3)

SEO ROI

Introduction In today’s digital landscape, businesses are constantly striving to increase their online visibility and attract more customers. One effective strategy that has gained immense popularity is Search Engine Optimization (SEO). But how much revenue does...
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