Introduction to search engines
Introduction to search engines This article is meant to serve as a brief introduction to search engines. A search engine is software that locates information on a search query. A search engine has three main processes: crawling, indexing, and serving. Crawling is the...
Introduction to SEO
Introduction to SEO Search engine optimization or SEO for short is the process of increasing the visibility of website pages on search engines to attract more relevant traffic. SEO has a few main components keyword research which can be done through software like...
Introduction to Digital Marketing
Introduction to Digital Marketing Digital marketing involves marketing goals through online channels such as email and social media to support and advance business objectives. Digital Marketing has multiple touchpoints(awareness, consideration, conversion, and...
The Marketing Funnel
One of the first topics discussed in Google’s Assess for Success: Marketing Analytics and Measurement Coursera course is the marketing funnel. The marketing funnel is a visual representation of the process through which a potential customer becomes a loyal...