Introduction to Google Ads
Introduction Google Ads are an integral part of digital marketing in the modern era. Google Ads is Google’s online advertising program. Through Google Ads, online ads can be created to reach people exactly when they’re interested in the products and...
Introduction to search engines
Introduction A search engine is software that locates information on a search query. A search engine has three main processes: crawling, indexing, and serving. Crawling is the process of finding new or updated pages. Each result on a search engine is a website with a...
Introduction to SEO
Introduction to SEO Search engine optimization or SEO for short is the process of increasing the visibility of website pages on search engines to attract more relevant traffic. SEO has a few main components keyword research which can be done through software like...
Introduction to Digital Marketing
Introduction to Digital Marketing Digital marketing involves marketing goals through online channels such as email and social media to support and advance business objectives. Digital Marketing has multiple touchpoints(awareness, consideration, conversion, and...
