Data Science: How organizations use it
Introduction Businesses utilize data science to enhance their operations and improve their overall performance. At its core, data science is a powerful tool that helps businesses achieve their goals while boosting efficiency across various departments. By analyzing...
Data Science: An introduction
Introduction to data science This blog post serves as a brief overview and introduction to data science. Data science is the study of data to understand the world. In essence, data science is the science of data. Similar to how the natural sciences, such as biology,...
Market Research
Market research is gathering information about consumers’ needs and preferences. Market research could include readily available research conducted by third parties. This is also known as secondary research. A problem that could arise with secondary research is...
Customer loyalty
Customer loyalty is the marketing funnel’s last stage, as described in a previous blog post. An earlier blog post stated, “The loyalty stage is when customer loyalty is established, and customers become repeat customers and advocate for the company’s...