SEO Archives

Data Science: An introduction

by Alex Dalessi | Sep 23, 2024 | Data Analysis, Digital Marketing, SEO

Introduction to data science This blog post serves as a brief overview and introduction to data science. Data science is the study of data to understand the world. In essence, data science is the science of data. Similar to how the natural sciences, such as biology,...

Market Research

by Alex Dalessi | Sep 13, 2024 | Digital Marketing, SEO

Market research is gathering information about consumers’ needs and preferences. Market research could include readily available research conducted by third parties. This is also known as secondary research. A problem that could arise with secondary research is...

Customer loyalty

by Alex Dalessi | Sep 8, 2024 | Digital Marketing, SEO, Website Design

Customer loyalty is the marketing funnel’s last stage, as described in a previous blog post. An earlier blog post stated, “The loyalty stage is when customer loyalty is established, and customers become repeat customers and advocate for the company’s...

Introduction to online advertising

by Alex Dalessi | Sep 5, 2024 | Data Analysis, Digital Marketing, SEO

Online advertising, also called digital marketing, is critical to businesses in the modern economy. Online advertising, compared to other forms of advertising, is cost-effective. Cost-effectiveness in marketing is generally measured by the CPM(cost per 1000...

An introduction to pivot tables

by Alex Dalessi | Sep 4, 2024 | Data Analysis, Digital Marketing, SEO

Pivot tables are tools in Microsoft Excel or Google Sheets that enable you to calculate, summarize, and analyze data for comparisons, patterns, and trends. Marketers use pivot tables to give insight into a company’s data that can be used to help marketing teams...

Social Media Marketing

by Alex Dalessi | Sep 2, 2024 | Digital Marketing, SEO, Website Design

Digital marketing can take many forms, including marketing on social media platforms like Twitter(now X), Facebook(now Meta), Instagram, etc. Social media marketing also involves tracking and analyzing conversations and trends related to your brand. Intuitively,...