Artificial Intelligence: An introduction
Introduction Computer scientists recognize artificial intelligence as a crucial branch of their field. AI encompasses the development of systems that mimic tasks associated with human intelligence. This field aims to create machines that can perform functions...
Customer loyalty
Customer loyalty is the marketing funnel’s last stage, as described in a previous blog post. An earlier blog post stated, “The loyalty stage is when customer loyalty is established, and customers become repeat customers and advocate for the company’s...
Social Media Marketing
Digital marketing can take many forms, including marketing on social media platforms like Twitter(now X), Facebook(now Meta), Instagram, etc. Social media marketing also involves tracking and analyzing conversations and trends related to your brand. Intuitively,...
An introduction to heat maps
Introduction to Heat Maps A heat map is a tool that demonstrates how client-side users interact with a website. Similar to A/B tests, which were discussed in a previous blog post, heat maps are one tool to help a company increase conversion rates. A heat map measures...