Search Engine Optimization (SEO) is a complex and challenging task. With millions of existing websites, it’s tough for web designers to compete and secure a place on the first page of search engine results. Achieving the top position is even more difficult. With its 80 percent market share in the United States, Google is the preferred search engine for SEO professionals.
Understanding how Google treats your content is crucial to ranking well on Google for a specific search term. Let’s take an example of a website about “Chocolate Chip Cookies.” Google scans the content and assigns it an initial score and placement in its search engine. It then tests the site to evaluate the quality of user engagement. Suppose the site demonstrates good content quality, popularity through third-party links, and positive user interaction with users staying on the site and exploring multiple pages. In that case, Google may reward it with a top ranking. Google may further improve the site’s ranking and continue testing to confirm its hypothesis. On the other hand, if user engagement falls below expectations, resulting in decreased traffic and time spent on the site, Google may lower the site’s ranking and restart the testing process.
In the challenging world of SEO, understanding how Google evaluates your website’s content is essential to achieving a top ranking.