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Introduction to online advertising
Online advertising, also called digital marketing, is critical to businesses in the modern economy. Online advertising, compared to other forms of advertising, is cost-effective. Cost-effectiveness in marketing is generally measured by the CPM(cost per 1000...
An introduction to pivot tables
Pivot tables are tools in Microsoft Excel or Google Sheets that enable you to calculate, summarize, and analyze data for comparisons, patterns, and trends. Marketers use pivot tables to give insight into a company's data that can be used to help marketing teams...
Preparing data in Microsoft Excel
Microsoft Excel and other software not discussed in this blog post are widely used in analyzing data such as MySQL and Python. This blog post will review some basic functions and features of Microsoft Excel. Specifically, sorting and filtering will be covered in this...
Social Media Marketing
Digital marketing can take many forms, including marketing on social media platforms like Twitter(now X), Facebook(now Meta), Instagram, etc. Social media marketing also involves tracking and analyzing conversations and trends related to your brand. Intuitively,...
Introduction to Smart Campaigns
Smart campaigns(not to be confused with a SMART marketing campaign) are advanced shopping campaigns that use machine learning technology to optimize for more sales and reach Google shoppers across Google's sites and networks. Smart campaigns have many advantages and...
An introduction to heat maps
Introduction to Heat Maps A heat map is a tool that demonstrates how client-side users interact with a website. Similar to A/B tests, which were discussed in a previous blog post, heat maps are one tool to help a company increase conversion rates. A heat map measures...
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