An introduction to heat maps
Introduction to Heat Maps A heat map is a tool that demonstrates how client-side users interact with a website. Similar to A/B tests, which were discussed in a previous blog post, heat maps are one tool to help a company increase conversion rates. A heat map measures...
E-commerce: An introduction
Note: Much of the information in this blog post comes from Google’s online Digital Marketing and E-commerce course on Coursera. Introduction E-commerce is the buying and selling of goods or services using the internet. In other words, e-commerce involves a store...
Digital Marketing terminology (part 5)
Digital Marketing Terminology Note: These terms are from the Google Digital Marketing & E-commerce course part 5: Assess for Success: Marketing Analytics and Measurement A A/B testing: A method of testing where two versions of content with a single differing...
Introduction to search engines
Introduction A search engine is software that locates information on a search query. A search engine has three main processes: crawling, indexing, and serving. Crawling is the process of finding new or updated pages. Each result on a search engine is a website with a...
