Promoting your website is an important part of any internet marketing program, but it must be done correctly or you risk being penalized. It is absolutely mandatory that people follow Googles guidelines. Here is a link to Google’s Webmaster Guidelines.
Remember that quality content is the key to ranking well in the various search engines. Google rewards quality content and penalizes poor content. Google wants to be your friend and has a lot of information available to help your Website show correctly in the search engine results. Google really does want to provide the best user experience possible for its users, and providing relevant results to search queries is how they do it. Here is a link to information on how to provide quality website content.
There is a lot of information available on the Internet regarding the latest update to Penguin. Search engine land has a very nice article on the subject here. Penguin 4.0 goes live. Feel free to contact us here at Website Promoters if you have any questions or a need for search engine optimization services.